Consumer Behavior
Human Pursuit of Happiness in the World of Goods

 

 

Tips on Using the Book

(Don't forget to smile back at the mouse!)

 

1. On the front cover:

a. There is a video screen; in the video screen, there is a number, highlighted under the sliding magnifier. Open the book to that page number.

b. There are chapter titles, on the wavy buttons. Push those buttons to open the book to that chapter.

c. In the center space below the video screen are various social networking buttons, e.g., mark, dig, etc.  Pressing these will bring up a list of all the pages you have so bookmarked inside.

 

2. Back cover

a. Read the synopsis

b. Check out the resources by simply pushing on the resource name.

c. Go to Facebook and Twitter with links shown here.

 

3. Inside:

a. Every page spread inside has the social networking buttons available at the bottom of the page. Simply slide these on the side of the paragraph you want to bookmark. Or bookmark the entire page by simply pressing the button where it is.

b. Turn the page simply by tapping on the right and left arrows in the bottom corners;

c. To go to another page, simply slide up or down the scroll on the edge of the page.

d. To see the entire content under any heading, simply click the mouse at the heading.

e. Don't forget to smile back at the mouse!

Enjoy the book. Spread the joy!