A Textbook That Even Students Who Don't Like Textbooks Will Like

Dear Professor

For your reading pleasure,

we present some selected content from the book.

Enjoy it.

CB Book 2010     by Avery et al. 

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1a. Title Pages      

2a. PREFACE   2b. For International Readers            

2c. Special Features

3a. BRIEF CONTENTS         3b. Detailed Contents

4.  Read an Excerpt of Chapter 1

(Welcome to the Fascinating World of Consumers)

     (Arguably the Best Intro to CB ever written--a reviewer)

 

5.  A Sample of Look What CB Researchers Found:

        Molding Consumer Attitudes by Nodding Heads  

      

6.  A Sample of Exposition Style uniquely our own:   

          An excerpt of Attitude Chapter

7.  SPECIAL TOPICS

        .  Gender-Bender Branding   

        . Consumers Just Wanna Have Fun           

        .  Psychology Meets Economics   

        . Online Coffee Aficionados: A Netnography     

      . Serving the Experiencing Consumer    

        . How Consumers Tell Brand Stories

8. Selected Feature Contents:

     . Consumer Karma (sample)

       . Romancing the Consumer (Sample)

       .  Look, What CB Researchers Found (Sample)

       .  CB Blog (Sample)

       .  CB FYI (Sample)

       .  List of Cases

           .. Sample Case: Selling Victoria's Secret in Saudi Arabia

9. Some Interesting Pages

               . Women of the world

               .  Urge--See It, Play It, Drive It

                    .   The Achieving Human In All of US--

                               The Less Known Maslow

               . Six Characteristics Of Culture

                    .  Five Faces of Satisfaction

                    .  CB: A MODEL of the Post-Choice Process

                    . Welcome to the Future World of Consumption

                    .  Deep Meaning in Consumption

                    .  Trends in Consumer Behavior

                    .  Brand Communities

                    .  Final Message to the Marketing Manager

10.  How to Choose A CB Book

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Yes, we also do custom-packs--One chapter or 10 or 15 or 19 or just one Special Topics or all of them.   Write to Publisher

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Request a review copy (North America)

Request a Review Copy (Outside of North America)

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Instructor Resources

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Send Book orders to Bookstore, specifying:

Consumer Behavior

Human Pursuit of Happiness in The World of Goods

by Jill Avery et al.

ISBN: 978-0-979-1336-1-9 (North America)

(INTL 978-0-979-1336-2-6)

Open Mentis Publishers

info AT Openmentis.com

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To order a copy for your library, please visit publisher site:

Open Mentis