Dear Marketing Executive
This is a Full Length Graduate course.
It is 100% self-explanatory.
Not only it is not boring, but it is designed to be positively fascinating.
Both in content and prose style.
Of course, this is our claim. This was our authors' charter.
It is for you to judge if our claim is true.
Below you can sample some content.
CB Book 2010 by Avery et al.
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2a. PREFACE
2c. Special Features
3a. BRIEF CONTENTS 3b. Detailed Contents
4. Read an Excerpt of Chapter 1
(Welcome to the Fascinating World of Consumers)
(Arguably the Best Intro to CB ever written--a reviewer)
5. A Sample of Exposition Style uniquely our own:
An excerpt of Attitude Chapter
6. Selected Feature Contents:
. Romancing the Consumer (Sample)
7. Some Interesting Pages
. Welcome to the Future World of Consumption
. Fashioning The 5Ps of Marketing
. Final Message to the Marketing Manager
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For Corporate Training Programs:
Yes, we also do custom-packs--One chapter or ten or 15 or 19 or just one Special Topics or all of them.
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Send Book orders to Bookstore, specifying the book as:
Consumer Behavior
Human Pursuit of Happiness in The World of Goods
by Jill Avery et al.
ISBN: 978-0-979-1336-1-9 (North America)
(INTL 978-0-979-1336-2-6)
Open Mentis Publishers
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To order a copy for your library, please visit publisher site: