An Indispensable Reference Book for Libraries. A Deep Understanding of Consumers in a book with a Populist Soul.

Dear General Reader:

As a book of knowledge about how we humans think and act in the marketplace, this book will be of immense relevance to your interests. No prior topic knowledge is required.

However it is an expensive book, so your best bet maybe to get your local library to acquire it. Thank you.

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Dear LIBRARIAN:

When it comes to textbook-like books, you tread cautiously. They are expensive and few people find the heart to read their arcane academic prose style.

 

This book totally negates that stereotype of textbooks. Our authors have written it to positively engage the reader. And their credentials (seven marketing professors at leading universities, many icons in the field) guarantee the authenticity and originality of the material.

On consumer behavior as a body of knowledge, your readers will find this to be an incomparable Reference book.

We are happy to fill a crucial void in this domain of knowledge dissemination.

Below you can sample some content.

 

CB Book 2010     by Avery et al. 

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1a. Title Pages      

2a. PREFACE              

2c. Special Features

3a. BRIEF CONTENTS         3b. Detailed Contents

4.  Read an Excerpt of Chapter 1

(Welcome to the Fascinating World of Consumers)

     (Arguably the Best Intro to CB ever written--a reviewer)

 

5.  A Sample of Exposition Style uniquely our own:   

          An excerpt of Attitude Chapter

 

6. Selected Feature Contents:

     . Consumer Karma (sample)

       . Romancing the Consumer (Sample)

       .  CB Blog (Sample)

       .  CB FYI (Sample)

       

7. Some Interesting Pages

               .  Five Faces of Satisfaction

                    . Welcome to the Future World of Consumption

                    .  Trends in Consumer Behavior

                    .  Brand Communities

                    . Fashioning The 5Ps of Marketing

                    .  Final Message to the Marketing Manager

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Send Book orders specifying the book as:

Consumer Behavior

Human Pursuit of Happiness in The World of Goods

by Jill Avery et al.

ISBN: 978-0-979-1336-1-9 (North America)

(INTL 978-0-979-1336-2-6)

Open Mentis Publishers

 

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Send Book orders to Bookstore, specifying:

Consumer Behavior

Human Pursuit of Happiness in The World of Goods

by Jill Avery et al.

ISBN: 978-0-979-1336-1-9 (North America)

(INTL 978-0-979-1336-2-6)

Open Mentis Publishers

info AT Openmentis.com

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To order a copy for your library, please visit publisher site:

Open Mentis