Welcome to the fascinating world of consumers. In this book, we describe, dissect, and discourse about Consumer Behavior - human behavior in the world of goods.
How consumers make their product choices and then weave them into the tapestry of their lives. How they consume to sustain and energize their bodies, feed their minds, and construct their identities.
Read more:
- Brief Contents
- Preface & Front Matter
- Detailed Contents
- Chapter 1 Excerpts
- Selected Feature Contents:
- Consumer Karma
- Romancing the Consumer
- Look, What CB Researchers Found
- CB Blog
- CB FYI
- More (Coming soon)